TAKING A LOOK AT A FEW MEDIA TRENDS IN THE DIGITAL ERA

Taking a look at a few media trends in the digital era

Taking a look at a few media trends in the digital era

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Taking a look at a few of the recent modifications and developments in TV and digital content.

In the current digital age, smart phones have become one of the most common devices that individuals are using to watch videos and gain access to media. These days, many social media channels are providing limitless feeds of brief, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics show that that globally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing . media trends right now. These platforms allow users to see a variety of personalised content and react quickly, making these videos a lot more engaging and addictive than conventional content. Short form videos are also being used regularly for news and educational functions, not just for entertainment. Subsequently, this trend is changing the way people are actively looking for and expecting to get info, in a much faster, shorter and more visible format.

In recent years, with the rise of digital media, the way in which people consume content has changed significantly. For several years, standard television was the primary source of family home entertainment for many people. However, ever since the development of internet streaming platforms, many viewers are averting from scheduled television, specifically among younger people. Rather, global media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience intake practices. These options are popular for permitting people to see the shows and films they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming platforms as a prominent media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the sector.

With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the way in which people are getting their information is also evolving. Individuals are significantly turning towards internet news sources, instead of watching TV, to find out about the latest worldly affairs. Nevertheless, simultaneously, due to a consistent flow of information, people are becoming overwhelmed by big volumes of content. In response to this, news companies are re-engaging audiences by making short form content that is clearer and simpler to observe. These days it is common to see news channels that have sizeable followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for providing individuals with dependable and authenticated news sources, in a format they can readily access.

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